Jason Dorsey

Jason Dorsey is president of The Center for Generational Kinetics, a research, strategy, and speaking firm focused on generations and emerging workforce trends. The distinction he draws is between generational opinion and generational data, and the firm exists to supply the second: it has worked with more than 700 companies and led over 120 original research studies across four continents.

He is the author of Zconomy, a book on how Generation Z is changing the shape of business, and he wrote his first bestselling book at eighteen. His research is best known for challenging assumptions that circulate as fact, including the finding that the Millennial cohort was separating into two distinct groups with different economic behavior rather than behaving as a single bloc.

Dorsey has been featured on more than 200 television programs, among them 60 Minutes, The Today Show, CNN, and CNBC, and has been the subject of a New York Times cover story. That media presence matters to how organizations use him, because generational claims spread fast and the reason he is booked is usually to correct ones that have already taken hold internally.

His presentation style is interactive and research-dense rather than anecdotal. He has received more than a thousand standing ovations at events worldwide, and the sessions are built to leave an audience with findings they can act on rather than with generational stereotypes that flatter one cohort at another's expense.

The most common booking context is an organization facing a concrete problem: it cannot recruit or retain younger employees, its customer base is aging out, or its managers and its newest hires have stopped understanding one another. His material is aimed squarely at those situations rather than at generational commentary in the abstract.