RF
Rachele Focardi
Founder of XYZ@Work and Author of Reframing Generational Stereotypes
Lynne Lancaster
Cofounder of BridgeWorks and Coauthor of When Generations Collide
Generational Dynamics · Workplace Communication · Talent
Speaking Fee
Fee on request
Based In
United States
Signature Topic
Bridging the Generations at Work
Format
Keynote and Workshop
About Lynne
Lynne Lancaster was working on the generational question before organizations had agreed it was a question.
When Generations Collide, which she coauthored with David Stillman, introduced the American workplace to the idea that the friction between a manager and a new hire was often not a character problem or a competence problem but a difference in what each had learned to expect from work. That reframing is now so widespread that it is easy to forget somebody had to make it, and the book remains the reference point most later generational material is arguing with or building on.
She cofounded BridgeWorks, a research, speaking and training firm working exclusively on generations at work, and the phrase she and Stillman used for what they do, cultural translation, is the most accurate description of the material. The session is not about explaining young people to older ones. It runs in both directions, and the part audiences find most useful is usually hearing their own generation described by somebody else.
Her clients include 3M, American Express, Best Buy, Coca-Cola, Deloitte, Disney, Ford, General Mills and Procter and Gamble, alongside AARP, the American Bankers Association, the Conference Board, the Internal Revenue Service and the National Security Agency, a range that spans about as far as a corporate audience can.
She is the right booking for an organization with four generations in the building and a specific complaint about one of them. The research is original rather than aggregated, and the register is practical and funny rather than accusatory, which matters in a room where every generation present has already been criticized by one of the others.
Keynote Topics
When Generations Collide: Who They Are and Why They Clash
Managing and Retaining Four Generations at Once
Generational Communication That Actually Translates
Recruiting Across a Generational Divide
Best For
- Leadership and management development programs
- HR, talent and workforce planning conferences
- Company-wide meetings with a wide age range
- Association and membership organization events
- Government agency and public sector leadership days
Booking Lynne Lancaster: Frequently Asked Questions
What is Lynne Lancaster's speaking fee?
Lynne Lancaster's fee is not published here and is quoted per event. It is driven by event date, location and travel, session length, and whether a workshop, manager training block or custom research is added to the keynote. Submit an inquiry with your date and audience size for a current quote and availability.
Is a generational session just about explaining younger workers to older ones?
No, and a session built that way tends to fail. The translation runs in both directions, and the part audiences find most useful is usually hearing their own generation described by somebody outside it. A room where only one group is being explained is a room where that group stops listening.
Is the material based on original research?
Yes. BridgeWorks was founded to research the generations at work specifically, rather than to repackage published surveys, and the sessions draw on that work. When Generations Collide is the book that introduced the concept to the American workplace, and much of the later material in the field is arguing with it or building on it.
Does the session address recruiting as well as managing?
Yes. Recruiting is often where the generational gap costs most, because the assumptions an employer makes about what a candidate wants are set by the generation writing the job description. Tell us whether the priority is hiring, managing or retention and the session can be weighted accordingly.
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Lynne Lancaster
Cofounder of BridgeWorks and Coauthor of When Generations Collide
Fee on request
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