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Jeffrey Gitomer
Author of The Sales Bible and The Little Red Book of Selling
Sales Training · Customer Loyalty · Attitude
Speaking Fee
Fee on request
Based In
United States
Signature Topic
Sales Greatness
Format
Keynote and Seminar
About Jeffrey
Jeffrey Gitomer has been teaching the fundamentals of selling for long enough that most of the people teaching them now learned them from him.
The Little Red Book of Selling, built around twelve and a half principles of sales greatness, spent one hundred and three consecutive weeks on the Wall Street Journal bestseller list and remains one of the best-selling sales books ever published. The Sales Bible, The Little Black Book of Connections and The Little Gold Book of YES! Attitude followed, all New York Times bestsellers, and the through-line is a single unfashionable claim: that people do not like to be sold but they love to buy, and that the seller's job is to earn the second rather than force the first.
The material is deliberately basic in the way that fundamentals are basic. Attitude before technique, preparation before the call, value before the ask, and the long relationship over the closed deal. It is the opposite end of the roster from a negotiation methodology or a personal brand thesis, and a sales floor that has drifted into discounting and pipeline theater is usually the room that needs it most.
He is president of Buy Gitomer in Charlotte and speaks and trains more than a hundred and fifty times a year, running annual sales meetings and training programs for organizations including Enterprise Rent-A-Car, Deloitte, Time Warner, Siemens, Sony, FedEx and Sprint. That volume is itself the credential: the material is being tested on live sales forces continuously rather than written once and repeated.
He suits sales kickoffs and annual sales meetings, distributor and dealer conventions, and any revenue organization that wants training rather than a speech. Sessions run as a keynote and as a longer seminar, and the seminar is the more common booking where the goal is skill.
Keynote Topics
The Little Red Book of Selling: 12.5 Principles of Sales Greatness
People Do Not Like to Be Sold, They Love to Buy
YES! Attitude: The Half of Selling Nobody Trains
Customer Loyalty Beyond Customer Satisfaction
Best For
- Sales kickoffs and annual sales meetings
- Distributor, dealer and franchise conventions
- Sales training and enablement programs
- Customer service and account management teams
- Small business and entrepreneur conferences
Booking Jeffrey Gitomer: Frequently Asked Questions
What is Jeffrey Gitomer's speaking fee?
Jeffrey Gitomer's fee is not published here and is quoted per event. It is driven by event date, location and travel, session length, and whether a seminar, training program or book copies for attendees are added to the keynote. Submit an inquiry with your date and audience size for a current quote and availability.
How is his material different from the other sales speakers on this roster?
It is fundamentals rather than a methodology or a thesis. Attitude before technique, preparation before the call, value before the ask, and the long relationship over the closed deal. A floor that has drifted into discounting and pipeline theater usually needs that more than it needs a new framework.
What does people do not like to be sold but they love to buy mean?
That pressure produces resistance and that the seller's job is to create the conditions in which someone chooses to buy, by earning trust and delivering value before asking for the order. It is the claim running through all four books and it is the reason the material is about preparation and attitude as much as about closing.
Should we book a keynote or a training session?
The seminar is the more common booking where the goal is skill, since the material is a curriculum rather than a speech. A keynote works to open a sales meeting and set the tone. Tell us whether you want the floor trained or the room set up and we will scope accordingly.
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Jeffrey Gitomer
Author of The Sales Bible and The Little Red Book of Selling
Fee on request
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