NO
Naomi Osaka
Four-Time Grand Slam Champion
Speaking Fee
Fee on request
Based In
United States
Signature Topic
Resilience
Format
Keynote
About Jamie
Jamie Kern Lima founded IT Cosmetics in 2008, starting from her living room after failing to find makeup that worked with her own rosacea. The founding problem was also the market gap, and it is the reason the origin story is load bearing rather than decorative when she tells it from a stage.
The company reached 182 million dollars in net sales by 2015, built substantially through live television. She appeared in more than a thousand QVC shows and IT Cosmetics became the largest beauty brand on the network. L'Oréal acquired the company in 2016 for 1.2 billion dollars, and she became the first female chief executive of a L'Oréal brand, remaining with the company until August 2019.
She has written two New York Times bestsellers. Believe IT: How to Go from Underestimated to Unstoppable was published in March 2021, and Worthy: How to Believe You Are Enough and Transform Your Life followed in February 2024. She donates all of her author proceeds from both books to organizations supporting women and girls.
Her material centers on self-worth as a business variable rather than a personal one. The claim is that the internal story a founder or leader carries about whether they deserve the room determines which opportunities they pursue at all, and that this operates upstream of strategy, which is why it survives contact with a corporate audience that did not come for an inspirational talk.
Before the company she worked in local news, anchoring at KNDU in Tri-Cities, Washington and reporting and anchoring at KPTV in Portland, Oregon. She graduated valedictorian from Washington State University and holds an MBA from Columbia Business School, awarded in 2004. She has appeared on the Forbes list of America's Richest Self-Made Women since 2017.
Keynote Topics
Believe IT: From Underestimated to Unstoppable
Worthy: Self-Worth and Leadership
Building and Scaling a Brand from Nothing
Rejection, Persistence and the Long Middle
Women in Entrepreneurship and Leadership
Best For
- Women's leadership conferences
- Founder and entrepreneur events
- Sales kickoffs and customer galas
- Corporate culture and all-hands events
- Association annual meetings
Booking Jamie Kern Lima: Frequently Asked Questions
What is Jamie Kern Lima's speaking fee?
Jamie Kern Lima's fee is not published and is quoted per event. Fees are driven by event date, location and travel, session length, and whether the booking includes a book signing, fireside chat or VIP session alongside the keynote. Submit an inquiry with those details to receive a current quote and availability.
What happened with IT Cosmetics and L'Oréal?
Jamie Kern Lima founded IT Cosmetics in 2008 and grew it to 182 million dollars in net sales by 2015, largely through more than a thousand QVC appearances. L'Oréal acquired the company in 2016 for 1.2 billion dollars, and she became the first female chief executive of a L'Oréal brand, staying until August 2019.
What are her books about?
Believe IT, published in March 2021, is the story of building IT Cosmetics through repeated rejection. Worthy, published in February 2024, argues that self-worth is a precondition for pursuing opportunity rather than a result of achieving it. Both were New York Times bestsellers, and she donates all author proceeds to organizations supporting women and girls.
What kind of audience is the best fit?
Women's leadership conferences, founder and entrepreneur audiences, and sales kickoffs are the strongest fit. The material treats self-worth as a business variable that operates upstream of strategy, which is what allows it to work for audiences that did not come for an inspirational talk.
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Jamie Kern Lima
Founder of IT Cosmetics
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