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Simon Sinek

Author & Founder of The Optimism Company

Leadership · Purpose · Organizational Culture

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Portrait of Simon Sinek

Speaking Fee

$100,000 – $200,000

Based In

United States

Signature Topic

Leadership & Purpose

Format

Keynote

About Simon

Simon Sinek is the author of Start With Why (2009), the book that introduced the Golden Circle and put the word "why" into everyday corporate strategy language. His 2009 TEDx Puget Sound talk, How Great Leaders Inspire Action, remains one of the most-viewed talks TED has ever published.

His later books extend the argument from individual purpose to the systems around it: Leaders Eat Last (2014) on why teams come to trust one another, Together Is Better (2016), and The Infinite Game (2019), which argues that most businesses playing to win have misread the game they are actually in.

He founded The Optimism Company to teach that work through courses and live programs. His audiences range from Fortune 500 leadership teams and universities to the United States military.

Keynote Topics

Start With Why: Leading From Purpose

The Infinite Game

Building Teams That Trust Each Other

Leadership as a Practice, Not a Rank

Best For

  • Executive leadership summits
  • Company all-hands and annual kickoffs
  • Culture and transformation programs
  • Sales and go-to-market conferences
  • Military and public-sector leadership events

Book this speaker

Simon Sinek

Author & Founder of The Optimism Company

$100,000 – $200,000

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