PP
Paul Polman
Former CEO of Unilever and Coauthor of Net Positive
John C. Maxwell
Leadership Author and Speaker
Leadership Development · Influence · Teams
Speaking Fee
Fee on request
Based In
United States
Signature Topic
The 21 Irrefutable Laws of Leadership
Format
Keynote and Leadership Program
About John
John C. Maxwell is the default answer to the question of who to book for leadership, and the useful thing to understand is why that is both an advantage and a constraint.
He has written more than 100 books with combined sales above 35 million copies in more than 50 languages. The 21 Irrefutable Laws of Leadership and The 5 Levels of Leadership are the two most organizations have actually read, and they are read in a way most business books are not: as curriculum. Companies run them as cohort programs, not just as recommended reading.
That is the advantage. Booking him brings a shared vocabulary an organization may already be using, and a framework that survives being taught by someone other than its author. Few leadership speakers can say that. The 5 Levels in particular gives a room a way to talk about positional authority versus earned influence without it becoming personal, which is why it keeps being used.
The constraint is the flip side. The material is foundational rather than novel, and a senior audience that has been through a Maxwell program already will find a keynote restates what they know. He is at his strongest with audiences newer to formal leadership: first-time managers, emerging leader cohorts, franchise and sales organizations, and faith-based or values-led institutions where his frame fits naturally.
He is the right booking when an organization wants to install a common leadership language across a large group. He is the wrong one when the brief is a provocative outside perspective for an experienced executive team, which is a different speaker's job.
Keynote Topics
The 21 Irrefutable Laws of Leadership
The 5 Levels of Leadership
Developing the Leaders Around You
Influence Without Authority
Best For
- Emerging and first-time leader programs
- Large sales and franchise organizations
- Leadership development cohorts across a year
- Faith-based and values-led institutions
- Conferences wanting a recognized leadership name
Booking John C. Maxwell: Frequently Asked Questions
What is John C. Maxwell's speaking fee?
John C. Maxwell's fee is not published here and is quoted per event. It sits at the upper end of the leadership category and moves with format, since a single keynote and a multi-session leadership program are priced very differently. Travel, the date, audience size and whether books or licensed materials are included also affect the quote. Submit an inquiry for current pricing.
Why is his work used as a curriculum rather than just read?
Because the frameworks survive being taught by someone other than their author. The 5 Levels of Leadership in particular gives an organization a way to discuss positional authority versus earned influence without it becoming personal, which is why companies run it as cohort programs rather than recommended reading.
Is the material too basic for senior leaders?
It can be, and that is the honest trade. The work is foundational rather than novel, so an executive team that has already been through a Maxwell program will find a keynote restates familiar ground. The strongest audiences are first-time managers, emerging leader cohorts and large distributed organizations installing a shared language.
When should you book someone else?
When the brief is a provocative outside perspective for an experienced executive team. That is a different job from establishing a common leadership vocabulary across a large group, and the roster has speakers better suited to it. Tell us which of the two you need and we will say honestly who fits.
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John C. Maxwell
Leadership Author and Speaker
Fee on request
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